Spectacle Group RSS Feed http://www.spectaclegroup.ca/feed.xml.html en Spectacle Group 2006 120 Uplift http://www.spectaclegroup.ca/uplift.html Uplift Technologies approached us to create fresh, new promotional materials for their lifting seat products. Connecting each product to a unique personality and linking product features to life goals results in product personalities that resonate with the user for whom it is designed. The outcome is engaging stories that celebrate the Uplift brand while helping to make purchasing decisions for the consumer hassle-free.

]]> Wed, 08 Jun 2011 09:59:18 -0400 http://www.spectaclegroup.ca/uplift.html Spectacle Group 4 Skins http://www.spectaclegroup.ca/fourskins.html How do you promote a wine made with four of Nova Scotia's finest grapes? You just come right out and say it!

Spectacle Group's label design for Jost Vineyard's 4 Skins wine is sophisticated with a cheeky sense of humour. The name, imagery and high production values make it a star on the shelf and a conversation piece for Jost's customers.

At launch the feedback was overwhelmingly positive for the wine, the name and the label design. Customers loved the understated and simple design that requires a second look before the "Oh!" factor and the laughter.

]]> Tue, 07 Jun 2011 10:25:42 -0400 http://www.spectaclegroup.ca/fourskins.html Spectacle Group Sledding Hill http://www.spectaclegroup.ca/sleddinghill.html Sledding Hill is a small farm and food producer that offers high quality and uncommon products. We created new labelling for their existing products as well as visual system to expand easily and cohesively into other lines in the future. The design emphasizes the rich colours of the actual product while positioning it as a premium hand-crafted offering.

]]> Tue, 07 Jun 2011 10:22:41 -0400 http://www.spectaclegroup.ca/sleddinghill.html Spectacle Group Atlantic Film Festival: Branding http://www.spectaclegroup.ca/affbrand.html We have been an integral part of the creative for Atlantic Film Festival from 1998 to 2009. When the time came re-visit the brand we were perfectly placed to help the festival re-focus on their core values and and re-evaluate the festival's direction. With a clarified direction we developed a new visual identity and promotional campaign, emphasizing a sense of fun and our unique location, to accompany the annual festival and associated events throughout the year.

]]> Fri, 03 Sep 2010 11:45:19 -0400 http://www.spectaclegroup.ca/affbrand.html Spectacle Group Disabled Persons Commission http://www.spectaclegroup.ca/dpc.html Showcasing the abilities of real people, the popularity of this campaign lead to its adoption as the unifying theme for the Disabled Persons Commission's publications and communications.

]]> Tue, 06 Jul 2010 09:47:00 -0400 http://www.spectaclegroup.ca/dpc.html Spectacle Group Splice http://www.spectaclegroup.ca/splice.html After developing a fresh new brand for Apple training and consulting firm Splice, we turned our attention to their web site. Building on their existing WordPress site, we applied a new look, simplified the navigation, and refocussed the content.

www.splicetraining.ca

]]> Tue, 22 Jun 2010 10:18:30 -0400 http://www.spectaclegroup.ca/splice.html Spectacle Group Saint Mary's University http://www.spectaclegroup.ca/stmarys.html Spectacle Group redesigned the Saint Mary's University Alumni Magazine, Maroon and White, crafting a readable, clear design that reflects the values and stature of the university, graduates and faculty.

]]> Tue, 22 Jun 2010 10:17:22 -0400 http://www.spectaclegroup.ca/stmarys.html Spectacle Group Jost Winery http://www.spectaclegroup.ca/jost.html Jost's family of four varieties of eau de vie received a bold graphic treatment, setting this new product apart from their more familiar wine offerings. Each flavour has its own colour palette, yet is clearly part of the family.

]]> Tue, 22 Jun 2010 10:13:07 -0400 http://www.spectaclegroup.ca/jost.html Spectacle Group The Verden Group http://www.spectaclegroup.ca/verden.html The Verden Group's primary purpose is to help medical practices navigate through the extraordinary complexity of doing business with US health insurance companies. Their marketing materials utilize simple messages and compelling info graphics to educate as well as promote their services and products.

www.theverdengroup.com

]]> Tue, 22 Jun 2010 09:20:11 -0400 http://www.spectaclegroup.ca/verden.html Spectacle Group Beech Street Health Centre http://www.spectaclegroup.ca/beechst.html A new health clinic needed a web site as part of an entire visual identity we created for them. A web-based content management system allows Beech Street to easily update content as needed.

www.beechstreethealth.ca

]]> Tue, 22 Jun 2010 09:20:11 -0400 http://www.spectaclegroup.ca/beechst.html Spectacle Group IWK Regional Poison Centre http://www.spectaclegroup.ca/poison.html In conjunction with a redesigned Antidote Kit manual, we created a cohesive, cross-platform application for mobile devices. Intended for medical professionals, the app can be accessed on or off-line for maximum usability in various medical environments.

www.iwkpoisoncentre.ca ]]> Tue, 22 Jun 2010 09:20:11 -0400 http://www.spectaclegroup.ca/poison.html Spectacle Group Taste of Nova Scotia http://www.spectaclegroup.ca/taste.html A new brand was required after two organizations merged to create a new Taste of Nova Scotia. The tagline that was developed, “from our land, from our sea, from our hands”, combines the best from Nova Scotia’s land and sea together through our hands. The marketing effort takes this central thought and introduces the consumer benefit – culinary adventures.

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://www.spectaclegroup.ca/taste.html Spectacle Group Nova Scotia Health Ethics Network http://www.spectaclegroup.ca/nshen.html NSHEN is Nova Scotia's health ethics network that provides comprehensive ethics support to Nova Scotia's ten district health authorities, government and academia. We created an identity that reflected the innovative, dynamic collaboration of the multi-layered organization.

www.nshen.ca

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://www.spectaclegroup.ca/nshen.html Spectacle Group Public Service Commission http://www.spectaclegroup.ca/psc.html This campaign was focused on helping Human Resources professionals in the Nova Scotia provincial government develop their career potential. The goal is to enable them to make significant contributions to the effective management of the Public Service Commission's Human Resources and to best achieve both organizational and personal development.

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://www.spectaclegroup.ca/psc.html Spectacle Group Select Nova Scotia http://www.spectaclegroup.ca/select.html The Art of Cooking Local is a Select Nova Scotia initiative to promote awareness and consumption of seasonal local food products. Utilizing items kept in the home such as calendars and recipe cards, featuring art quality illustrations, we aimed to keep the seasonality message top of mind throughout the year while spreading the word through print ads, POS materials, email newsletter and contest.

]]> Tue, 22 Jun 2010 09:20:10 -0400 http://www.spectaclegroup.ca/select.html Spectacle Group Lawtons Drugs http://www.spectaclegroup.ca/lawtons.html This campaign was the winner of Atlantic Business Magazine's "Power of Print" competition. The competition had two goals: get the client’s message across by showing how Lawtons’ PROfile resonates in people’s lives; and to showcase the kind of work that can only be done in print. The result was a campaign that creatively reduced PROfile to its essence, and demonstrated that in a way that stood out from the crowd.

www.lifemadesimpler.ca

]]> Tue, 22 Jun 2010 09:20:09 -0400 http://www.spectaclegroup.ca/lawtons.html Spectacle Group Amos Pewter http://www.spectaclegroup.ca/amos.html Amos Pewter, a Mahone Bay pewtersmith, required a catalogue to expand their business base and to convert the stream of tourists entering their shop during the summer season into repeat buyers via mail order and web sales. We developed a look for the catalogue that merges the tradition of pewter with the contemporary nature of their signature designs.

]]> Tue, 22 Jun 2010 09:20:09 -0400 http://www.spectaclegroup.ca/amos.html Spectacle Group Halifax Regional Municipality http://www.spectaclegroup.ca/hrm.html Halifax Regional Municipality Community Recreation Services required a unique and memorable brand that worked in conjunction with a cohesive signage and wayfinding system. The new branding and wayfinding system we designed began to be rolled out in the fall of 2007, at more than 40 sites across HRM.

]]> Tue, 22 Jun 2010 09:20:09 -0400 http://www.spectaclegroup.ca/hrm.html Spectacle Group Select Nova Scotia Events http://www.spectaclegroup.ca/selectevents.html We created a cohesive series of campaigns that promote Select Nova Scotia's signature events and mission. We developed a visual style that is bold, clean and inviting and which celebrates locally-produced, seasonal foods.

iselect.selectnovascotia.ca ]]> Tue, 22 Jun 2010 09:20:08 -0400 http://www.spectaclegroup.ca/selectevents.html Spectacle Group Halifax Independent School http://www.spectaclegroup.ca/his.html For this private school, which has a unique curriculum and mandate, we used print and bus advertisements with cheerful and imaginative imagery that appeals to parents and children. This campaign effectively portrays the enthusiasm and academic excellence that results from the theme-based curriculum.

www.halifaxindependentschool.ns.ca ]]> Tue, 22 Jun 2010 09:20:08 -0400 http://www.spectaclegroup.ca/his.html Spectacle Group