4 Skins

How do you promote a wine made with four of Nova Scotia's finest grapes? You just come right out and say it!

Spectacle Group's label design for Jost Vineyard's 4 Skins wine is sophisticated with a cheeky sense of humour. The name, imagery and high production values make it a star on the shelf and a conversation piece for Jost's customers.

At launch the feedback was overwhelmingly positive for the wine, the name and the label design. Customers loved the understated and simple design that requires a second look before the "Oh!" factor and the laughter.